Help Us Spread the Word

Warmathon Social Toolkit

Thank you for helping spread the word about the Warmathon. Your support helps families across our region stay safe and warm during the coldest months of the year. This toolkit includes ready-to-use graphics, sample captions, and other tips to keep all messaging consistent and impactful.

Warmathon KDKA Digital Assets_300x250

If you need a different size, co-branded graphic, or have other questions, please contact events@dollarenergy.org.

Sample Captions

Pre-Event Awareness

  • #Warmathon returns on February 12th! Tune in to KDKA Radio and help neighbors stay warm this winter. Learn more at www.warmathon.com.
  • No family should have to face winter without heat. Help @DollarEnergyFund spread the warmth by supporting #Warmathon at www.warmathon.com.
  • We’re proud to support #Warmathon and help families in our community stay warm this winter. Join us at www.warmathon.com.
  • Mark your calendar. We’re teaming up with @DollarEnergyFund on February 12th to help keep the heat on for local families in need. Join us in supporting this year’s #Warmathon by visiting www.warmathon.com.
  • As temperatures drop, the need for utility assistance rises. We’re proud to support @DollarEnergyFund’s Warmathon and the families they serve. Visit www.warmathon.com
  • We believe in neighbors helping neighbors. That’s why we’re proud to support @DollarEnergyFund’s #Warmathon. Learn more at www.warmathon.com.

Online Auction Promotion (February 6 – February 12, 2026)

  • You can support @DollarEnergyFund’s #Warmathon and score something great through the online auction. Proceeds help keep the heat on for local families in need. Visit www.warmathon.com to bid today!
  • Bid on great items while supporting families in our community. Check out the #Warmathon online auction today. Visit www.warmathon.com.

During Warmathon Broadcast (Thursday, February 12, 2026; 7 a.m. – 2 p.m.)

  • #Warmathon is happening now! Donate online at www.warmathon.com or call 1-800-823-WARM to help families stay warm.
  • Warmathon is live on KDKA Radio with rapid-fire incentives. You can make a difference right now. Visit www.warmathon.com or call 1-800-823-WARM.
  • Become a #NeighborhoodHero during #Warmathon and you’ll be entered to win free utility service for a year. Call 1-800-823-WARM and tune into KDKA Radio right now.
  • Thanks to @DollarEnergyFund’s utility partners, every donation made during #Warmathon is matched, helping twice as many families stay warm this winter. Call 1-800-823-WARM to donate today.
  • Every donation to @DollarEnergyFund is matched dollar-for-dollar by participating utility partners. That means your contribution during #Warmathon has double the impact! Learn more at www.warmathon.com.

Sample Graphics

On desktop, right click “Save Image As” or on mobile, press and hold until a prompt pops up and save image on your camera roll.

Facebook (1080px x 1080px)

Instagram (1080px x 1350px)

Flyers (8.5″ x 11″)

Social Media Do’s and Dont’s

These guidelines were created to help generate awareness and maximize impact of our campaign.

Do’s:

  • Tag Dollar Energy Fund in your posts! (Type @ and select Dollar Energy Fund as the account)
  • Use the hashtag #Warmathon in your posts.
  • Add a clear Call to Action. Tell your followers to visit www.warmathon.com to learn more.

Don’ts:

  • Don’t use filters or modify the artwork in any way.
  • Don’t use negative, offensive, or discriminatory language in your posts.
  • Don’t modify any Warmathon or Dollar Energy Fund logos or brand assets.
  • Don’t create new hashtags for the campaign.
  • Don’t post anything that misrepresents Dollar Energy Fund or Warmathon.